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Case Study

WhatsApp Automation Suite

Automated customer support and order workflows for a D2C retail brand via WhatsApp.

Back to projectsTimeline: 8 WeeksCategory: AI Engineering

60%

of tickets auto-resolved

The Problem

A rapidly growing D2C retail brand was overwhelmed by customer support tickets on order status, returns, and FAQs, resulting in long reply delays and customer complaints.

The Solution

We integrated a smart customer support suite using the WhatsApp Business Cloud API. Using an AI routing engine, common inquiries are handled instantly by an LLM-powered support agent.

Engineering Challenges

Syncing WhatsApp messages in real-time with Shopify's inventory system and designing smooth handoffs to human support staff when queries are too complex.

Outcome & Performance

Automatically resolved over 60% of incoming tickets with zero human intervention. Reduced average support response times from 4 hours to under 3 seconds.

System Design

Architecture Pattern

WhatsApp Cloud API Webhooks

Integrated component of the system stack.

AI Agent Router Node

Integrated component of the system stack.

Shopify API Integration

Integrated component of the system stack.

Customer Support Dashboard

Integrated component of the system stack.

Technology Stack

Node.jsLangChainShopify SDKPostgreSQLDocker

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