LiDAR Brand Activation
Interactive LiDAR installation built for a three-day corporate brand activation event.
6,000+
attendee interactions
The Problem
A leading brand needed an interactive, physically engaging experience for attendees at a massive technology conference, aiming to attract visitors and build brand recall.
The Solution
We engineered a physical-meets-digital playground. We mounted high-precision LiDAR sensors on a giant video wall and wrote a custom game engine in Unity. The sensors tracked player movements instantly, translating body positions into game elements.
Engineering Challenges
Configuring the LiDAR tracking to ignore background crowd noise and maintaining low latency in a busy wireless interference environment.
Outcome & Performance
Attracted over 6,000 active attendee interactions during the three-day activation. Stood out as the conference's most popular brand booth.
Architecture Pattern
LiDAR Target Tracking System
Integrated component of the system stack.
Unity Game Engine
Integrated component of the system stack.
Web Sockets Communication Hub
Integrated component of the system stack.
Interactive LED Wall Setup
Integrated component of the system stack.
Technology Stack
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